The mark consists of literal element "healthy woof", in which all letters except "O" are displayed in light green in the original font, and the "O"s are stylized images of dog heads, displayed in orange and yellow, and also contains the literal element "DOG DENTAL CARE", displayed in orange. All elements are placed on a green background.
The color(s) green, light green, orange, yellow is/are claimed as a feature of the mark.