The mark consists of the stylized English wording "FENG ZAI LAI" and two short horizontal lines placed at left and right of the wording respectively. Below the English wording is three Chinese characters, each being arranged in a circle.
The non-Latin characters in the mark transliterate to Feng Zai Lai and this means Phoenix returns in English.
Color is not claimed as a feature of the mark.
The wording FENG ZAI LAI has no meaning in a foreign language.