The mark consists of the stylized word JOE'GURT in medium purple C Pantone color over the stylized words Treat Joe Self in marmalade Pantone color, with two angled parallel lines to the side of the letter J of the word JOE'GURT so that the combination looks like a stylized smiley face.
The color(s) medium purple C Pantone, marmalade Pantone is/are claimed as a feature of the mark.