The mark consists of the stylized wording "HONG HAO" below two stylized Chinese characters. Above the Chinese characters is a stylized design of the globe surrounded with two birds at left and right respectively.
The non-Latin characters in the mark transliterate to Hong Hao and this means wild goose, vast in English.
Color is not claimed as a feature of the mark.
The wording HONG HAO has no meaning in a foreign language.