The mark consists of the wording "Jeefanco" in stylized font with the Chinese characters "Jiefanke" below, which means Outstanding; Brahma; or Guest in English.
The non-Latin characters in the mark transliterate to Jiefanke and this means Outstanding; Brahma; guest in English.
Color is not claimed as a feature of the mark.
The wording Leefanco has no meaning in a foreign language.