35 Administration of an employee loyalty program which provides points for purchase of third party goods and services; Providing incentive award programs for employees through the issuance and processing of loyalty points for purchase of third party goods and services; Providing incentive award programs for employees through the distribution of points for purchase of third party goods and services for the purpose of promoting and rewarding performance; Administering a customer loyalty program which provides shopping loyalty points, exclusive deals, social interaction, and loyalty incentives; Arranging and conducting incentive reward programs to promote the sale of consumer products; Retail services, namely, administration of a consumer loyalty program enabling participants to obtain product discounts, gift cards, and other incentives; Business services, namely, providing budget management, advertising efficacy, product purchase, and shopper data to producers of consumer products, retail stores, and restaurants to enable better advertising spend decisions.