The mark consists of The mark consists of the stylized word "NEÓN" drawn as a shaped neon light tube--white with a red outline. At the right end of the word "NEÓN" is a stylized image of a lollipop in the shape of a heart, drawn in red with black outlines and white highlights. Above the word "NEÓN" is the stylized wording "CON CORAZÓN" drawn in a red and white outline. The stylized red wording "COOL TOONS" appears in very small letters along the leading edge of the first "N" in "NEÓN". The mark appears on a background that is a gradient of black to blue to pink.
The color(s) white, red, black, blue, pink is/are claimed as a feature of the mark.
The English translation of "CON CORAZÓN" in the mark is "WITH HEART".