The mark consists of The logo features an image of a fish, likely a trout or salmon, leaping out of the water, which conveys the idea of fishing. The fish is stylized in earthy tones, emphasizing a natural, outdoor theme. Below the fish, the text reads "Patagonia River Ranch" in a bold, serif font, with "Argentina" written underneath in smaller, uppercase letters. The overall design is rustic and outdoor-oriented, reflecting the natural and scenic essence of Patagonia and its fishing culture.
The color(s) yellow, brown, white is/are claimed as a feature of the mark.