The mark consists of The logo consists of a stylized, joyful dog in mid-jump. The dog's tail is curled upwards, forming the left side of a heart, while one of the dog's ears curls to form the right side of the heart, completing the shape. The logo includes the wording "TheDawgPack" displayed as one word, accompanied by the slogan "Join the Pack, Save Lives" positioned below. The text is integrated into the design, with the dog and heart symbol complementing the brand's identity and message.