The mark consists of a man standing on top of a group of rocks, holding a flag on its left hand above the wording "POBLADOR" in stylized uppercase letters above the wording "MEZCAL ARTESANAL" in stylized uppercase letters, all in blue. The color white represents background and/or transparent areas that are not a feature of the mark.
The color(s) blue is/are claimed as a feature of the mark.
"MEZCAL ARTESANAL"
The English translation of "POBLADOR" and "ARTESANAL" in the mark is "SETTLER" and "ARTISANAL".