The mark consists of a partial head of a northern gannet bird, which the name of the company is based on. The head design consists of three colors, a general outline of the head and beak with a blue-magenta color (Pantone Blue 072 C), a bigger portion of the head and neck with a deep sky blue color (Pantone PMS 300 C), and a smaller section of the neck with a cyan blue color (Pantone PMS 311 C).
The color(s) Blue-magenta, Blue, deep sky blue, and cyan blue is/are claimed as a feature of the mark.