The mark consists of the words "LONGRÉAL JEWELRÉ" which are displayed in a stylized font and arranged one below the other. In both words, there is an acute accent above the letter "E". The word "LONGRÉAL" is also displayed in a larger and bold font. To the left of these words, there is an object composed of stylized depiction of letters "LTN" arranged to form a diamond-shaped object.
Color is not claimed as a feature of the mark.
The wording LONGRÉAL has no meaning in a foreign language.