The mark consists of packaging having a center panel framed on its top and bottom by a panel of a color different than the center panel, with the top and bottom being the same color, the center panel containing three water droplet designs, each containing a picture showing product use, with the center panel containing the wording "rinse-free", "bath sponges", "soap & shampoo infused", "just add water", "add water", "lather & scrub", "towel dry", "real suds", the top panel containing the wording "no rinse", "no bathing" , "no sticky residue" and "1 minute bath", with a drawing of a timer and the bottom panel containing the wording "elder care", "camping," "post surgery," "travel" and "baby care.
Color is not claimed as a feature of the mark.