The mark consists of The mark consists of the stylized wording "NUEVO AMANECER" and design. The design consists of a black bean as a character wearing a white chef's har, the eyebrows are white, the eyes are black and white, with an open smile showing a red tongue, and has white hands. In one hand the bean character holds an orange and white tambourine and the other hand holds a white ladle. The bean character sits on an orange clay pot with two handles. The pot rests on a large blue wave. A partial yellow sun with 12 sun rays appears behind the bean character. A small blue wave appears to the left of the sun just above the larger wave. Below the wave is the wording "NUEVO AMANECER" in orange..
The color(s) yellow, blue, orange, red, black and white is/are claimed as a feature of the mark.