The mark consists of the words PRIMI TIVO, the "T" being underlined. A tooth mark/bite being taken out of the the vertical part of the letter P in word PRIMI and after the word TIVO is a close parenthesis. Under PRIMI TIVO are the words HEALTHY NEVER TASTED SO GOOD. All the foregoing in a oval shaped violator.
Color is not claimed as a feature of the mark.
The English translation of PRIMI TIVO in the mark is COUSIN and the suffix TIVE.