The mark consists of of stylized English wording "Chaoshan Deef (X)" below four Chinese characters transliterated as "Chao Shan Niu Rou", and above the Chinese characters is a stylized design of a cattle and a floating ribbon with three Chinese characters transliterated as "Lu Ru Gu" thereon.
The non-Latin characters in the mark transliterate to Lu Ru Gu, Chao Shan Niu Rou and this means The marinade has penetrated into the bone, Chaoshan beef in English.
Color is not claimed as a feature of the mark.