The mark consists of the text HECK OF A COOKIE is surrounded by a black circle. The top left portion of the circle comes down in three sections to connect to the middle left portion, in fashion of three bites out of the cookie. The letters are all solid black except for the A which is outlined black and white inside. There are two large black dots, one medium black dot, and five small black dots representing chocolate chips. The two letter O's are offset in the word Cookie with each one a larger size than the other letters in the word. On the bottom right portion TM is listed.
The color(s) black and white is/are claimed as a feature of the mark.