The mark consists of The mark consists of the words "Palz" and "Co" separated by an ampersand and no spaces, which are situated above the words "A total pet experience." with the letter "A" being situated underneath the letter "z" in the word "Palz". The words "Palz" and "Co" each start with upper case letters and the remaining letters from the words "Palz" and "Co" are lower case. The words "Palz" and "Co" are in Century Gothic font and the ampersand and words "A total pet experience" are in Baloo 2 font. The word "Palz" is in bold and larger than the ampersand and letters in the word "Co". The loop in the letter "P" in the word "Palz" includes a drawn image of features of a dog's face, with the upper stem of the P serving as the dog's floppy ear, and the center of the loop of the "P" is shaped like a dog's head, with the head changing the shape of the inside of the loop of the P.
Color is not claimed as a feature of the mark.