The mark consists of the text CRAFT COLT in large, bold, uppercase black letters, with WESTERN GOODS in smaller uppercase black letters below. Above the text is a graphic that includes a gray horseshoe framing a scene with a blue horse, with GENERATIONS OF QUALITY arranged in a circle above the horseshoe. The background of the scene includes a blue sky, green grassy ground, and yellow sunlight or light behind the horse.
The color(s) Black, White, Gray, Green, Yellow, Blue is/are claimed as a feature of the mark.