The mark consists of a beige circle background with the text "DIPS 4 YOU" in bold, uppercase letters in brown color. The letters have a textured look similar to a chip, and the letter "i" in "DIPS" has a heart-shaped point. Three tortilla chips in beige and brown colors are positioned at the top edge of the circle, slightly overlapping the black outer border that frames the design..
The color(s) beige, brown, and black is/are claimed as a feature of the mark.