35 Administration of a customer loyalty program which provides Fixed and mobile telephone services, Internet and Television Communication, Connectivity and Entertainmentbenefits; Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Administration of a program for enabling participants to obtain discounts on products and services; Administration of a program for enabling participants to obtain discounts on the cost of services or receive improved services; Cost management for the Communication, Connectivity and Entertainment benefit plans of others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer services, namely, responding to customers inquiries for others in the field of Fixed and mobile telephone services, Internet and Television; Membership club services in the nature of providing discounts to members in the field of mobile plans monthly bills; Providing an incentive award program for dealers and consumers that provides for discounted pricing for and expedited shipping of specified products to the dealers and consumers for their purchases of said specified products; Retail discount store services in the field of consumer electronics and general consumer merchandise