The mark consists of A blocked version (in the shapes of 5 triangles) of a plum. Various tones of purple with a yellow leaf. This logo is in two variations. One where the word plum is separated and the icon of the plum is in the place of the "u" in the word. Another where the icon (plum like logo) is on top of the word plum.
Color is not claimed as a feature of the mark.