The mark consists of the letter "B" in a stylized font, with a circle at the bottom of the "B". Beneath the letter lies the wording "BONATTICOL" in a stylized font, and beneath that, the words "Made in Colombia" in a stylized font.
Color is not claimed as a feature of the mark.
"MADE IN COLOMBIA"
The wording Bonatticol has no meaning in a foreign language.