45 Providing in-home non-medical personal assistant services to individuals in the nature of planning, organizing, coordinating, arranging for and assisting with the performance of daily tasks for the elderly, seniors, and people with physical and mental disabilities or illnesses; geriatric care management services in the nature of the coordination of necessary services for the elderly; personal social support services for individuals, namely, companionship services for the elderly, seniors, and people with physical and mental disabilities or illnesses; personal support services for individuals, namely, providing non-medical personal care assistance of activities of daily living, namely, dressing, physical assistance with personal body mobility, physical assistance with preparing food, running errands, assistance with sorting and handling mail, non-financial assistance with making bill payments, and assistance with sorting and organizing household belongings