The mark consists of the logo features a fictional character named "Great Aunt Mildred." The character is depicted as an elderly woman in pinup style, with gray hair and black and gray tattoos on her face and chest. She is holding a brown spoon and a recipe booklet while winking. Her skin is beige, her lips are red, and she is wearing brown plaid clothing with a collar. The recipe booklet she is holding is brown with lines and displays a tattoo design on the front. The character represents a whimsical, vintage-inspired persona used to embody the brand's identity.
The color(s) Brown, beige, black, gray, red is/are claimed as a feature of the mark.