The mark consists of a stylized depiction of a woman with curly hair, wearing a headscarf and a flower on the side of her head, with one hand raised, forming an "OK" gesture. The woman is inside an oval shape with decorative patterns around the edges. Below the woman, the words "Doña Nita" are written in a stylized font.
Color is not claimed as a feature of the mark.
The English translation of "DOÑA NITA" in the mark is "MRS. NITA".