The mark consists of the logo for Zipper Custom Rifles features a bold, sans-serif typeface that emphasizes the word "Zipper" in a significantly larger font size compared to "Customs," which is aligned underneath. The letter "Z" is notably stylized with a diagonal cut, giving it a dynamic and modern feel. To the right, a graphical element resembling a gun's crosshairs centers on the "o" in "Customs," integrating the brand's focus into the design. The entire logo is monochromatic, employing stark black for high contrast and visibility. This logo represents a sleek, contemporary brand identity within the firearms industry.
Color is not claimed as a feature of the mark.