The mark consists of In a circle, there are stylized faces of a grinning bull, rooster, and pig, each wearing sunglasses and looking out toward the viewer. The bull is smirking to the left, the rooster is smiling directly at the viewer, and the pig is grinning and looking to the right. Above the animals, the words "CHILLY WILL'S" are written in all caps. Below the rooster, centered within the circle, is the phrase "low & slow is the way we go." A semicircular banner underneath displays the words "Smokehouse BBQ," extending from the left..
Color is not claimed as a feature of the mark.
"BBQ"