The mark consists of Rectangle shape with upper left and lower right corners removed. The Format logo mark is an impactful brand symbol. Strong and refined, the F mark may be used independently or paired with the logo THE FORMAT for full logo lockup. The full logo lockup divides the rectangle into two equal parts with positive/negative backgrounds. When needed the simplified 'F' mark and simplified 'Logotype' may be used when appropriate.
The color(s) black, white, assorted pastels is/are claimed as a feature of the mark.