The mark consists of the wording "SMITH MAVEN CRAFTS ENGINEERING EVERYDAY UPGRADES", in a stylized font. "SMITH MAVEN" appears in a dark brown font, above "CRAFTS", which appears in grey font, between two brown lines. The wording "ENGINEERING EVERYDAY UPGRADES" appears below "CRAFTS" in smaller light brown font.
The color(s) brown and grey is/are claimed as a feature of the mark.