The mark consists of The logo features bold, white initials "G" and "B" prominently displayed and closely positioned. A stylized black and white palm tree is integrated, with its trunk forming the vertical line of the "B." Below, the words "GULLAH BUSINESS OF CHARLESTON" appear in clean, all-capital letters. The design is set against a black background, creating strong contrast with the white elements..
The color(s) white and black is/are claimed as a feature of the mark.