The mark consists of a cupcake. The word "Swell" is written inside the top of the cupcake in a custom font with the last letter "l" in the word "Swell" depicting a dog tongue that wraps around the top of the cupcake. The phrase, "IT'S TIME FOR CAKE" is written above the cupcake in the shape of an arch..
Color is not claimed as a feature of the mark.