The mark consists of the stylized wording "CHUCU PULP TROCITOS" written on three lines. The writing is drawn in white with gray highlights, on a shaded red background with a shaded orange outline. To the right is an anthropomorphized cartoon image of a brown candy with light brown highlights, drawn with arms and legs, black and white eyes and black eyebrows, and an open-mouthed smile showing a pink tongue.
The color(s) white, gray, red, orange, brown, light brown, black, white, pink is/are claimed as a feature of the mark.
The wording "CHUCU PULP TROCITOS" has no meaning in a foreign language.