The mark consists of The mark consists of a stylized picture of a hamburger interrupting a horizontal line, with the stylized wording "FIREFLY" under that interrupted horizontal line, with a second horizontal line under the stylized wording "FIREFLY" under which the stylized wording "BURGER" is located, all within an irregular shaped black carrier, outlined in white. Below the wording "BURGER" is a curlicue design with a diamond below such design. The wording and interior of the irregular shape black carrier appear battered. Under the irregular shape black carrier are the words "ABOVE ALL BURGERS".
Color is not claimed as a feature of the mark.