The mark consists of the design of the outline of a bone. Inside the bone is the stylized wording "POOCH'S" above the word "PREFERENCE". Inside of the first "O" in "POOCH'S" is the design of a dog winking with its tongue sticking out. Inside the second "O" in "POOCH'S" is the design of a paw print.
Color is not claimed as a feature of the mark.