The mark consists of the word "CAPIM" in BOLD BLACK capital letters with the letter A in "CAPIM" being an upside down V, underneath CAPIM is a sliver of green, white and red colors, underneath the sliver of green. gray white and red are the words "CADENA DE VALOR PARA LA INDUSTRIA EN MEXICO" in normal font (not bold) capital letters and smaller than the word "CAPIM".
Color is not claimed as a feature of the mark.