The mark consists of the words "HOOK AND CLEAVER," displayed in all capital letters. The font used is bold, with thick, block-like letters that have a slightly arched appearance, the word "RANCH" is centered below "HOOK AND CLEAVER," written in a serif font. The graphical elements include a meat cleaver and a butcher's hook. The meat cleaver is positioned horizontally behind the words "HOOK AND CLEAVER," with the blade extending from the right side and the handle partially visible behind the letter "H." The butcher's hook is intertwined with the text, looping around the letter "C." The hook begins at the left side and curves around the letter "H," with the pointed end extending towards the bottom right..
Color is not claimed as a feature of the mark.