The mark consists of the word "SCHMEAR" is outlined in black and filled in in yellow, turned diagonally so that the 'S' is pointing to the bottom left and the 'R' is pointing to the top right, with the letter 'C' in orange with two black eyes, two black shoes, two white hands and a mouth. The word "NOW" is slightly smaller and written above and to the left of SCHMEAR in blue. The word "THIS" is slightly smaller and written below and to the right of SCHMEAR in blue, followed by an exclamation mark. Besides the hands, the color white represents background, outlining, shading, and/or transparent area and is not otherwise part of the mark.
The color(s) Blue, yellow, orange, black and white is/are claimed as a feature of the mark.