The mark consists of The words LA CENTROAMERICANA in an arc and under the arc is an annular shape composed of the idealized flags of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua and overlaying the flags is an image of Central America and under the flags and map of Central America are the words NOSTALGIA - CALIDAD - VARIEDAD.
Color is not claimed as a feature of the mark.
The English translation of LA CENTRO AMERICANA NOSTALGIA - CALIDAD - VARIEDAD in the mark is THE CENTRAL AMERICAN NOSTALGIA - QUALITY - VARIETY.