The mark consists of Halle'Luyah is a Franchise for Christ Jesus. It deals with all things Beautiful. It is an expression of the Arts. Music, Fashion, Design and Merchandise. Halle'Luyah is the "High Praise" and it means "Let Us Praise Yah." The base color of the logo is gold and purple and exemplifies royalty but it is not limited to just purple and gold. The color of the rainbow is an expression of beauty and these colors may be used as well. The rainbow is God's promise to His people..
Color is not claimed as a feature of the mark.