The mark consists of the words "HILL'S SOUTHERN FOODS" in stylized form in the color white. The word "HILL'S" is shown in the center with white feathers on either side. On top of the word "HILL'S" sits a white cow with the words "Since 2006" in the color red. The background of the image is shown in black.
The color(s) white, red and black is/are claimed as a feature of the mark.