9 Apparatus for recording, transmission or reproduction of sound or images; cinematographic films; recorded films; video films; magnetic data carriers, recording discs; film, sound and video recordings; audiovisual recordings; tapes, cassettes, vinyl records and other analogue recording media; sound recordings; musical recordings; compact discs, DVDs and other digital recording media; downloadable digital music and podcasts; downloadable telephone ringtones; downloadable publications; software for generating virtual images; virtual server software; virtual reality software for telecommunications; virtual reality software for simulation; audio visual recordings; interactive data media; augmented reality software; augmented reality software for use in mobile devices for integrating electronic data with real world environments; computer software; computer games; downloadable software and games from the internet; sunglasses; eyeglasses; parts and fittings for the aforementioned goods