The mark consists of the wording beaniez with letter 'a' replaced for a beanie..
The non-Latin characters in the mark transliterate to beaniez and this means beaniez in English. The non-Latin characters in the mark transliterate to beaniez and this has no meaning in a foreign language.
beaniez
Color is not claimed as a feature of the mark.
"beanie icon"
The English translation of beaniez in the mark is beanies. The wording beaniez has no meaning in a foreign language.