The mark consists of a drawing of a heart with spines rising from behind the upper portion of the heart and with a pair of lips on the upper front of the heart and with a banner across the center of the heart with the words Bésame un chingo in stylized font across the banner.
Color is not claimed as a feature of the mark.
The English translation of BÉSAME UN CHINGO in the mark is give me a ton of kisses.