35 Administration of customer loyalty program which provides points to customers for purchasing company's products, which are redeemable for rewards in the nature of gift cards and coupons for discounted products
The mark consists of the words PALL MALL REWARDS written in a stylized font. "REWARDS" appears horizontally while "PALL MALL" appears vertically to the left of "REWARDS". Color is not claimed as a feature of the mark.
Trademark: 98678028
