The mark consists of the upper portion of the logo includes a circular crescent emblem that contains a stylized depiction of a valley with rolling hills. The crescent emblem is open along the top right. Within the crescent, there are hills, which are represented by curved, parallel lines that suggest a vineyard or crop field landscape. The hills are positioned at the bottom or base of the crescent emblem. Below the emblem, the phrase "VISIT" is displayed in capital letters. This text is centered and uses a sans-serif font; "Temecula Valley" is prominently featured beneath "VISIT." The word "Temecula" is in a larger, bold, serif font with a slight curve. The word "Valley" is directly below "Temecula," also in a serif font but slightly smaller.
Color is not claimed as a feature of the mark.