9 Apparatus and software for recording, transmitting, receiving, storing or reproducing data, text, information, films, movies, news, sporting and cultural entertainment, music, sound or images; magnetic data carriers, recording discs; compact discs, DVDs and other digital recording media; smart cards and smart card readers; stored value cards; data cards; electronic cards; encoded gift cards; electronically encoded gift cards; semi-conductors (chips); apparatus in this class containing integrated circuits, magnetic strips or memory chips; sound, video and data recordings; motion picture films (recorded), television films and programs; computer software; computer programs and software (downloadable); downloadable software applications (apps) for online bookings; digital content (downloadable); downloadable digital media; downloadable webcasts, podcasts and vodcasts; downloadable music, movie, film, news, entertainment and computer games files; downloadable files for electronic handheld and portable devices; electronic publications (downloadable); electronic publications including those sold and distributed online