35 Administration of a discount program for enabling participants to obtain discounts through use of a membership program; Administration of a loyalty program for enabling participants to obtain exclusive deals through use of membership; Administration of programs for enabling participants to obtain discounts on products and services in the field of restaurants and food; Advertising services via the internet, namely, promoting the goods and services of others; Online ordering services in the field of restaurants and food and pickup and delivery; Electronic processing of restaurant and food orders for others; Online advertising and marketing services for restaurants, namely, internet and mobile marketing that promotes the goods and services of others; Online business directories featuring restaurants and other establishments offering food and consumer goods; Online order logistics services from multiple merchants; Online order logistics services; Promoting and marketing the goods and services of others; Providing consumer information regarding food; Provision of an online market place for sellers and buyers of food; Retail services for food and beverages; Business and advertising services, namely, managing, tracking, analyzing, reporting, and measuring of merchant transaction data for others; Monitoring, managing, tracking, analyzing, reporting, and measuring merchant transaction data for others for the pickup, transportation and delivery of food