The mark consists of A decorated skull with large eye sockets and flowers for pupils, with a grinning, wide mouth and teeth, where the skull is wearing a large, traditional sombrero with a wide brim that curves up at the edges and the sombrero is decorated with a band of flowers around the crown, and where the skull is surrounded by a wreath of leaves and flowers, all of which is above a stylized rectangle shape ticket stub that encloses the words "Tacos and Tequila", with the word "Festival" overlapping the bottom border of the rectangle shape, with the words "Tacos", "Tequila" and "Throwbacks" below that, where each word is separated by a small flower.
Color is not claimed as a feature of the mark.