9 downloadable mobile application for ordering food; downloadable mobile application for consumers to access, monitor and manage their loyalty program profile and funds in associated stored value accounts, pay for purchases via mobile pay functionality, access menu data and store location information; downloadable mobile application for ordering food and drink, viewing menu options, GPS navigation for tracking orders and delivery of food and drink, and facilitating payment for food and drink; downloadable loyalty cards, incentive cards, reward cards that may be redeemed for or used towards the purchase of menu items; computer application software to allow users to perform online payment transactions; magnetically encoded cards used in connection with customer loyalty reward programs; magnetically encoded gift cards